About Casetimator

For 12 years we built tools for personal injury lawyers. Now we built one for you.

Casetimator is the rare consumer tool built by people who actually understand the personal injury industry — because we've spent over a decade inside it.

Casetimator is built by LawShift, an AI infrastructure company that's served personal injury law firms across the U.S. for over twelve years. We started in 2013 as an SEO firm helping PI lawyers get found on Google. Today, we're an AI company helping them get found in ChatGPT, Perplexity, and the next generation of search.

For most of that time, we worked exclusively with the firms — building the technology, the data infrastructure, and the strategies that get personal injury lawyers in front of the people who need them.

Eighteen months ago, when generative AI started reshaping how injured people find legal help, we rebuilt our entire company around it. New methodologies. New technology. New ways of looking at how cases actually flow through the legal system. We didn't bolt AI onto our old playbook — we rebuilt around where help is actually being asked for now.

Somewhere in the middle of all that, we realized we'd spent twelve years answering the same question, just from one side of the table — and the people asking from the other side were still flying blind.

Most personal injury law firms have access to detailed settlement and verdict data. They use it every day to value cases. The injured people walking into those firms? They have nothing. No data. No reference points. No way to know if the offer in front of them is fair.

That's the asymmetry Casetimator was built to fix.

We took the same kind of data the firms use — 40+ years of real verdicts and settlements — applied the AI infrastructure we'd already built, and made it free for the people who need it. Not as a marketing funnel. Not as lead-gen dressed up as a tool. As an actual answer to the actual question.

Why we built it

The information gap was always the point. So we closed it.

Insurance adjusters know exactly what your case is worth. Most law firms know exactly what your case is worth. The injured person — the one who has the most at stake — is the only one in the conversation who doesn't.

Casetimator exists to flip that. Free. Fast. No middleman taking a cut for the privilege of an answer.

12+
Years of LawShift serving personal injury law firms
40+
Years of jury verdict and settlement data behind every range
10K+
Real case outcomes informing the model at any given time
$0
Free for the injured. Always. No paywall, ever.
The people behind it

Built by a small team. Backed by a decade of work.

Casetimator is led by the same people who built LawShift — and who've spent the last twelve years inside the personal injury industry, learning what actually moves cases.

NK

Nick Kringas

Founder & CEO, LawShift

Nick founded LawShift in 2013 after self-teaching SEO and proving he could rank for the most competitive personal injury keywords in the country. Twelve years later, he's led the company through every Google update since 2013 — and rebuilt the entire firm around AI when generative search started reshaping the industry. Casetimator is his answer to the question: what would happen if injured people had the same data the firms have?

KB

Kellen Bachman

Partner & Head of Client Experience

Kellen runs client experience at LawShift, which means he spends most days inside the operations of personal injury firms — watching how cases actually get handled, where the friction is, and what gets lost in translation between lawyers and the people they serve. Much of what's in Casetimator's "what matters from here" guide came from things Kellen has heard a hundred times from clients who wished they'd known sooner.

The parent company

Casetimator is a LawShift product.

If you've ever searched for a personal injury lawyer in New York, Texas, Florida, California, or South Carolina, there's a real chance the firm you found was working with us. We've helped law firms dominate Google search for over a decade — and we're the same team building what comes next as AI replaces traditional search.

That heritage is why Casetimator's data is real. Why the model adjusts for jurisdiction. Why the next-steps guide is actually useful. We've watched thousands of cases move through the system, and we've taken everything we've learned and pointed it back at the people who actually need it.

Learn more about LawShift
LawSHIFT
AI infrastructure for personal injury

The agency that rebuilt for the next generation of search.

LawShift specializes in Answer Engine Optimization (AEO), AI-Powered Local SEO, and AI training for personal injury law firms. Founded in 2013. Headquartered in Hawthorne, NY. Serving firms across the U.S.

12+
Years serving
PI law firms
2013
LawShift
founded
100%
Focused on
PI law
What we promise

Three things you can count on from us.

The values that shape how LawShift works with law firms shape how Casetimator works with you. Same principles. Same team. New audience.

01

Give first.

We deliver more value than we charge for — and Casetimator is the clearest version of that. Free, useful, take-with-you. No upsell hidden in the answer.

02

Tell the truth.

We don't promise outcomes we can't deliver. The range you receive is real, the data is real, and the limitations of any 3-minute conversation are honestly stated.

03

You're in control.

You choose if you want to talk to a lawyer. You choose if you want to share your information. You choose what to do next. We provide clarity — never pressure.

Now you know who built it. Find out what your case is worth.

Three minutes. No cost. No pressure. From the people who've spent twelve years inside this industry.

Get My Casetimate
Free · Confidential · No signup · No follow-up calls